Скачать или смотреть How Magna's Reaction Injection Molding Process Helped Save an Automotive Giant

In the late 1970s, Magna made a bold move by acquiring R&D technology from Uniroyal, who had been experimenting with polyurethane (PU)—a material known for its pliability and ease of moulding. Magna’s engineers saw potential and began pushing the boundaries, leading to the development of the Magna Reaction Injection Moulding (RIM) process.

The result? A revolutionary way to manufacture automotive bumpers—strong, lightweight, and easily shaped. Just a few years later, these RIM bumpers made their debut on Chrysler’s iconic K-car platform. The K-car didn’t just become a bestseller; it played a pivotal role in rescuing Chrysler from financial collapse.

By the 1990s, Magna was producing millions of RIM bumpers annually, setting new standards for efficiency and performance in the automotive industry.

This story is a powerful reminder:
🔹 Innovation in materials and processes can transform entire industries
🔹 Collaboration and bold investments in R&D pay off
🔹 Sometimes, the right breakthrough at the right time can change the course of history

Let’s keep pushing boundaries—because you never know which idea will drive the next big transformation!

Enjoy & thanks for watching!
Greetings,
‪@HerwigJuster‬

#chrysler #polyurethane #bumper

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