Скачать или смотреть Make It Newsworthy: Mike Sharman’s Viral Playbook

How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed "My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer virality rather than wish for it.

Chapters
00:31 Mike’s recent accolades and origin story.
10:44 PR as the “dark arts” of a creative agency.
15:59 The Holy Trinity of marketing explained.
20:45 The “My Creepy Teacher” lightning-fast spoof.
23:31 How to engineer virality, not hope for it.
36:51 Finding creators and the Webfluential story.
41:55 AI optimism, scrappy R&D & the power of taking new bets.

What you’ll learn:

The Holy Trinity that powers modern viral campaigns.
How “My Creepy Teacher” went from a Cape Town shoot to a global hit. 
How to build successful creator partnerships.
How to use obsessive curiosity as a career advantage.
Why being “worthy of the news” is the bar that keeps work sharp.


Find out more about Mike: https://retroviral.co.za/key-player/m...
Link for My Creepy Teacher work:    • My Kreepy Teacher (My Octopus Teacher parody)