Скачать или смотреть How to Validate Startup Ideas: Not All Validation Methods Are Created Equal

Having your users fill up a survey versus talking to them is not the same, because not all validation methods have the same cost and value. Hsu Ken Ooi breaks down each of the validation methods, and shares how he used them to validate his business idea.

Chapters:
00:00 Introduction
00:07 Cost of Validation Methods
00:20 Value of Validation Methods
0:56 The Question You Have to Ask Yourself When Validating
1:15 - User Surveys: Very Low Cost, Low Value
2:17 - User Interviews: Low Cost, Medium Value
4:07 - Example of How User Interviews Can Be Used to Understand Your Users
7:17 - Showing Mockups: Medium Cost, Very Low Value
9:06 - Fake Doors: Medium Cost, High Value
10:19 - Actual Usage: High Cost, Very High Value
10:46 - Hsu Ken's Recommendation on Which Validation Methods to Use

This video is an excerpt from the Validation Program, a four-week program we ran for founders who are looking to validate their startup ideas.

Apply to Iterative: https://iterative.vc/apply