AIDAS Theory of Selling

Описание к видео AIDAS Theory of Selling

The AIDAS theory of selling is one of the widest known theories and is the basis for training materials across numerous organizations. AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS theory simply states that a prospect goes through five different stages before finally responding satisfactorily to any product. Thus he/s should be led comfortably through all five stages.

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