Скачать или смотреть Customer Interviews | Gathering Insights Part I

In this video, we explore how product managers can gain valuable product insights by staying in tune with customer needs and behaviors. We begin by discussing the importance of being the "voice of the customer" inside the business and how to bridge the gap between what a company thinks of its product and how customers actually use it. Using the story of Slack's transformation from the game "Glitch" into a billion-dollar messaging platform, we illustrate the power of customer feedback in driving product direction. We then dive into practical methods for gathering product insights, starting with one-on-one customer interviews. From choosing representative customer samples to developing a core set of questions for consistency, we cover how to get the most out of these conversations. Additionally, we offer tips on recording interviews and asking open-ended questions to uncover deeper insights that can guide your product strategy.

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