Скачать или смотреть Why Simple Games Are More Addictive Than Complex Ones (15 Years of Game Dev Secrets)

After 15 years in the game development industry, I've learned something that completely changed how I approach game design - and it might surprise you.

Most developers think they need incredibly complex mechanics, deep progression systems, and layers upon layers of features to keep players engaged. But I discovered the exact opposite is true.

The secret isn't complexity - it's what I call the "Potato Chip Principle."

Think about it: you never eat just one potato chip. There's something about that perfect combination of salt, crunch, and flavor that makes stopping almost impossible. The most addictive games work exactly the same way.

Take Angry Birds - one of the most successful mobile games ever created. It doesn't have complex skill trees, elaborate crafting systems, or hundreds of mechanics. Instead, it perfected one simple action: launching a bird at structures. But that action is so satisfying, so perfectly tuned, that completing just one level feels uncomfortable.

In this video, I break down exactly how to apply the Potato Chip Principle to your own game development:

Why simple, bite-sized challenges are more powerful than complex systems
How to identify when your core loop is truly irresistible
The psychology behind "just one more" gameplay
Real examples from hit games that mastered this principle
Common mistakes developers make when trying to add engagement

Whether you're an indie developer just starting out or a veteran looking to refine your approach, this principle will change how you think about player retention.

Stop adding complexity and start perfecting simplicity. Your players (and your download numbers) will thank you.

What's your favorite example of the Potato Chip Principle in action? Let me know in the comments below!