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This Week in Location Based Marketing #123: The beer show from UNTETHER.tv. Like this? Watch the latest episode of UNTETHER.tv on Blip! http://blip.tv/untether/watch

Welcome to episode #123 of This Week in Location Based Marketing. On the show: The Singapore government to roll out location-based services. Googleapos;s Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, co-founder of Beergram and our resource of the week.

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