Скачать или смотреть ReModel | Mark Vile, CMO at Fred. Olsen Cruise Lines — The Marketer that Launched the Meerkats

In Episode 1 of ReModel: Tales of Marketing Transformation, we sat down with Mark Vile, CMO at Fred. Olsen Cruise Lines and the mastermind behind Compare the Market’s Meerkats, to explore what makes marketing truly fly.

Over the course of a fascinating conversation, Mark shared insights from 18 years of scaling a start-up into a household brand, including:

• Integrating brand and performance teams for trust, respect, and results
• Driving psychological safety and joy in marketing teams
• Using process and operating models to enable - not stifle - creativity
• Future-proofing teams with AI literacy, strategic thinking, and leadership skills
• Aligning marketing with business objectives to deliver real differentiation
• Leveraging agency partnerships in a hybrid world

This episode is essential listening for CMOs and marketing leaders who want to orchestrate people, process, partners and platforms to deliver disruptive marketing and a culture of creativity.