Скачать или смотреть Video Marketing and Video Case Stories with Ian Garlic

Join Ian Garlic and me and discover more about “Video Marketing and Video Case Stories”

📢 Ian is one of the country’s “go-to” Experts in Video Marketing and Storytelling.
He is a best-selling author of 3 marketing books. He’s recorded 3000 episodes of “The Garlic Marketing Show”, created over 10 marketing courses, and produced more than 2,000 videos for his clients.

👉 To get Access to Ian’s Gift, Video Case Story Course, visit https://learn.storycrews.com/video-ca...

0:00 Intro to video marketing.
a. The history of authentic web and how it got started.

3:50 How did you get into marketing and video?
a. High-converting videos and professional services.
b. Storycrewscom, a resource for learning and finding marketing.
c. How rosemary got started in marketing.
d. Rosemary's last name is garlic and her maiden name is curry.

7:08 Why should we care about video marketing?
a. Why video marketing is important.
b. The mere exposure effect and why branding works.
c. How to get customer case stories and video case stories.
d. The case story tackle box.
e. The first step to collecting customer stories.
f. The best time to get a video story.

14:34 How to get your customers to share their stories.
a. The importance of collecting customer stories and testimonials.
b. How to break through the fear of asking.
c. The first question to ask, what's the story?
d. Always talk to your customers.

19:27 Biggest mistakes people make when creating videos.
a. Biggest mistakes people make when it comes to creating videos.
b. YouTube is the second biggest search engine.
c. Four questions to ask in direct response marketing.
d. Why why should they keep paying attention.
e. The four questions to answer for every video.
f. The importance of understanding the hook.

25:57 A challenge story about lead generation.
a. Embarrassment and challenge stories.
b. The four questions to answer when talking to someone.
c. Who is the go-to source for direct response marketing.
d. Infomercials and copywriting books.

30:02 The importance of having a strategy in place.
a. Brian Kurtz is a genius in marketing.
b. Confidence on video is important.
c. Have a strategy and watch your videos.
d. Be polarizing and be yourself.

35:32 The importance of delivering the message.
a. Delivering the message is more important than how well the video looks.
b. Watching yourself for improvements.
c. Best place to put a video on a landing page.
d. How to get more views on videos.
e. The $100,000 question.
f. The best way to get more views on YouTube.

42:05 Tips on creating videos for YouTube.
a. How to get better on creating videos for YouTube.
b. YouTube rewards length of time.
c. Consistency and feedback is most important.
d. Video testimonials and case stories course.

46:49 How to get access to the video case story course.
a. Get access to the video case story course.
b. How to get more information about Iron
c. Stand-up comedy classes and improv theatre.
d. Favorite books to read and recommend.
e. Steve Jobs and Gina Wakeman.
f. The one advice that has made a massive change in life.

53:03 Advice to your 20 year old self.
a. Advice to 20-year-old self, publish more content.
b. The story behind the email list.
c. Reach out to iron garlic on his website.
d. Tell us what you liked about this interview.


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