Скачать или смотреть Designing Fierce Female Action Figures | Women Entrepreneurs

After realizing that girl superheroes on the market were really designed for adult male collectors, Julie Kerwin decided to take on the tiny-waisted big-boobed female action figure. Her company I Am Elemental makes figures that are “fierce, strong females worthy of an active, save-the-world storyline.” These products for kids aim to empower girls (and boys) and change they way they think. In this motivational video, learn how Kerwin started up without any business experience.

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