Скачать или смотреть The why leading the whys | Moataz Mashal | TEDxAmman

Moataz Mashal challenges a common assumption: that procrastination is mainly about delaying tasks. He argues it is often something deeper, delaying life itself.

In this talk, Moataz explores the idea that three inner “whys” compete to guide daily decisions. One pulls toward comfort, another pushes toward ego, and a quieter voice points toward meaning. He offers a simple, practical tool to help identify which “Why” is in control, and how shifting that inner leadership can change the direction of choices, habits, and ultimately a person’s sense of purpose.

The core message is direct: the greatest danger is not having no “Why”, it is living by the wrong one. Moataz Mashal is a life and business strategist, entrepreneur, international speaker, and best-selling author. He began in corporate banking and rose to executive leadership, spending 12+ years as CEO of Al Barakah Investment Holding Group, one of the UAE’s largest groups, overseeing 20+ companies across eight sectors and 8,000+ employees. He is now Founder and CEO of Taatheer Investments, a multi-sector firm spanning media, talent development, advisory, fitness and wellness, and hospitality. Driven to be “the reason” for lasting positive change, he has reached millions through viral content, his bestseller “Sagher Aglak,” and global events, retreats, and courses. A father of three, competitive triathlete, and endurance equestrian, he brings real-world leadership with science-backed transformation. With his distinctive delivery and track record, he is recognized as one of the Arab world’s leading voices in personal and corporate development. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx