Скачать или смотреть NPC2019: Plenary Session - 'Paradox of Scaling' by Mohanbir Sawhney

The very strategies that fuel the early growth of startup companies become barriers to growth at scale. Startup companies need to reverse several aspects of their strategy as they seek to scale.

The Session by Mohanbir Sawhney, Co-founder, KIN - Kellogg Innovation Network, will identify five key strategy reversals that a startup needs to make in order to achieve 10x growth. These strategy reversals include the customer mix, go-to-market strategy, sales processes and the approach to marketing.

The session will also explain the logic behind each of these shifts and offer guidance on identifying signals that indicate that it is time to reverse strategies and tactics. By foreseeing these shifts, startup companies can position themselves better for growth at scale.

About NPC2019:
The theme of NASSCOM Product Conclave 2019, 10x Challenge: Scale@Speed was focused on core strategies to scale up the country’s robust product ecosystem.

The 10X Growth Challenge at NPC embedded key takeaways from industry leaders, peers, influencers, and the digital ecosystem at large, providing the perfect platform for attendees to enable their growth potential.

To know more about NASSCOM Product Connect and its initiatives visit: https://www.nasscom.in/about-us/what-...

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