Скачать или смотреть VelocityIQ Critical Question—Disruption

In this video Andy King discuses the following:

Are You Playing It Too Safe in Business? | The Hidden Cost of Comfort and the Power of Strategic Disruption

In the early 2000s, Netflix was thriving as a DVD-by-mail service. But Reed Hastings, its CEO, saw the writing on the wall. Streaming was the future—even if it meant destroying the very model that was working. That bold decision changed everything. Netflix didn’t just pivot—it disrupted itself. And that’s exactly what made it a media giant.

This video challenges business owners and entrepreneurs with a simple but powerful question:
👉 Where are you playing it too safe in your business?

Based on the insights of Disrupt Yourself by Whitney Johnson, we explore the uncomfortable—but necessary—role disruption plays in long-term growth. Johnson introduces the S-Curve of Learning:

At first, growth is slow and messy

Then, momentum builds and growth accelerates

Eventually, progress flattens—and it’s time to leap to a new curve

Most business owners never make that jump. Why? Because the bottom of the curve is uncomfortable. It means doing things that feel risky, unfamiliar, or scary. Like:
• Firing an underperforming team member
• Raising your prices to reflect your real value
• Letting go of “bad fit” clients
• Finally getting serious about your marketing strategy
• Hiring that next-level employee who can unlock your next stage of growth

These actions feel hard in the moment—but they’re often exactly what’s needed.
And the truth? Discomfort isn’t a red flag. It’s a green light.

This video is your call to action—to stop settling and start aligning. To stop protecting what's working and start building what’s possible. To burn the ships behind you, if that’s what it takes.

⚡ Disruption isn’t chaos—it’s a catalyst.
🚀 This is how you move from average results to Explosive Intelligent Growth.

✅ If you're a visionary entrepreneur ready to take bold, uncomfortable action to grow your business—this is for you.

👇 Drop a comment: What’s the one thing you know you should do but have been avoiding?

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