Скачать или смотреть From Coffee to Culture: How Starbucks is Brewing a New India

Brewing India’s Coffee Future: Ritu Marya in Conversation with Sushant Das, ‪@TataStarbucksIndia‬ a
Discover how Starbucks is shaping coffee culture in India — from creating a “third place” experience to expanding into new cities and launching exciting collaborations with iconic brands like ‪@SabyasachiOfficial‬ and ‪@ManishMalhotraWorld‬ . In this conversation, we explore their growth journey, ambitious store expansion plans, and the secret behind making every cup feel like home.

Whether you’re a coffee enthusiast, a retail professional, or just curious about how global brands adapt to local markets, this discussion offers valuable insights into strategy, customer connection, and brand building.

☕ Topics Covered:

How Starbucks builds coffee culture in tea-loving nations

The importance of “connection” beyond coffee

Store growth from 200 to 470 locations in just three years

Collaborations with designers, movies, and global culture

The path to 1,000 stores by 2028

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