Writing Effective SMS Marketing Copy in 160 Characters (Or Less)

Copywriting can be tricky, especially when you have limited characters to work with. That’s why we compiled best practices and examples from over 5,000 brands to identify the patterns that lead to higher click-through rates.

Keep watching to learn all the do’s and don’ts of SMS copywriting including:
Character count & formatting tips
How to promote multiple items in one text message
Why you shouldn’t use the same exact copy across text and email

Ready to jump in and start driving revenue? Keep these resources bookmarked to help you get started:

What is SMS Marketing? Definition, Benefits, and How to Get Started
https://www.attentive.com/blog/what-i...

30-Day Plan to Driving Results From a New SMS Program [Blueprint]
https://www.attentive.com/blog/30-day...

How to Choose an SMS Marketing Platform [Checklist + Examples]
https://www.attentive.com/blog/how-to...

SMS vs. MMS: What’s the Difference?
https://www.attentive.com/blog/differ...

Make sure to check out our Blog to stay up to date on all things marketing: https://www.attentive.com/blog