Скачать или смотреть Understanding Amazon & Streaming TV Ads: Testing & Proving ROI

Recorded on March 13, 2025

Speakers:

Gloria Steiner - Head of Product at Gigi Tv
Tiffany Serbus-Gustaveson - Senior Digital Strategist at BWG Connect

What we talked about:

The State of Incrementality Measurement — Explore the different methods for incrementality testing and how to ensure you’re truly measuring incrementality
Detail is in the Data — Learn how to leverage data collaboration to build robust datasets
Geography-Based Holdout Groups — How to utilize Nielsen’s Designated Market Areas (DMAs) to create customized control groups for your brand
No Black Box Testing — A walkthrough of how Gigi ensures clean experimental conditions while adapting experiments to align with your risk tolerance