Скачать или смотреть STOP using default fonts

It can be really tempting to call it a day once you find a yummy typeface for a wordmark…

But using a typeface as a logo straight out the box comes with a few challenges:

🙋🏻‍♂️ It makes it trickier to sell in to your client

🚫 It’s not unique to the brief or your client’s needs

📑 It makes it harder to legally protect the design

Not only this but you’re giving up SO much opportunity to tell your client’s story!

Next time you’re working on a wordmark logo, see what changes you can make to express more of the brand’s personality, message, story, etc.

You’ll end up with a killer design that not only shows your creative thinking in your portfolio but also solves your client’s challenges in a unique way 🤙🏼

Have a beaut start to your week ya lovely lot 💚

#logo #logos #logotype #branding #logodesigner #graphicdesign #graphicdesigner #logodesigns #logomark #logoinspiration #brand #rebrand #identity #brandidentity #teach #typography #graphic #logomarks #logotype #sketch #learning #minimal #designer #brandidentitydesign #type #logoprocess #process #learn #education #brand #branddesign