Скачать или смотреть 14 Checkout Page Hacks: Increase Ecommerce Conversion Rate

14 checkout page hacks to increase ecommerce conversion rate. These psychological conversion rate optimization tricks will boost sales.

00:00 Why optimize checkout page?

01:09 Visual Simple Checkout Process

When it comes to optimized checkout design, less is more. And, keeping the layout UX user-friendly should be your priority. Keep your forms short and use psychology in the form layouts. This reddit post goes in-depth on that.
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01:52 Autofill City, State, and Country

Speaking of forms, make sure to ask zip code first before you ask for full address. By doing that, we can use free lookup tables to match the exact values for city, state, and country. This eliminates the need for customers to type in the information and thus it further streamlines the checkout process.

02:19 Show the checkout progress

Let shoppers know how short your checkout process is, this helps them to track their progress.

02:47 Capture Email Addresses Early

34% of your eCommerce traffic is probably just window shopping. By making email capturing a priority in the checkout journey, you ensure remarketing abandonment email campaigns can win them back.

03:24 Do not use security badges

They are counter-productive because they look spammy. Have you ever seen an e-commerce giant like Amazon or Walmart to ever use security badges? How about new startups that are killing in the niche market? None of them use trust badges.

03:52 Customer Support

Facilitating customer support at the right time can mean the difference between a completed sale and an abandoned sale. Enable a knowledge base, a call center, and a live chat to give customers the communication method they prefer.

04:24 Payment Processors

Payment gateways play a significant role. Ultimately, you should be accepting major credit cards as well as popular wallets and platforms such as PayPal, Google Pay, and Apple Pay, along with some popular growing buy now, pay later payment processors like Afterpay, Klarna, and there are many more out there.

05:10 Keep Customers On Your Website

Keep your shoppers on your store domain instead of sending them to a third-party payment gateway URL. While this doesn’t affect security, it will give potential new shoppers doubts because branding is not just about logo and colours.

05:30 Form validation and error notifications

Enabling form field validation in real-time can help customers input data and allow you to collect accurate information. Notify the errors immediately in real-time.

06:17 Returning Customers

The user’s email address can be looked up automatically in the e-commerce store’s database to determine whether a customer record exists.

07:19. Optimize for mobile-friendly first

Any modern ecommerce checkout page design should be made mobile-friendly. Over 50% of online shopping is now done using a mobile device. If you fail to optimize for mobile, you will be missing a large segment of your customers.

07:50 Make the checkout cart editable

Let the user update quantity or remove from cart – while they’re still on the checkout page.

08:12 You Saved $X

Everyone loves a good deal. If you can show the shopper how much they’ve saved on their order before the final price is displayed on the checkout cart, they’ll feel much more comfortable pressing that continue to payment button.

08:36 Important Policy Page Links

Include your most important policy page links. This could include privacy policy, returns and refunds, shipping policies, FAQs or terms and conditions page links to ensure shoppers have all the information they need to finish the purchase, right within the checkout page.