Скачать или смотреть The Architects of Hip Hop Business: Lyor Cohen & Kevin Liles Speak Their Truth | Full Episode

N.O.R.E. & DJ EFN are the Drink Champs and we're taking it back to some of the most legendary moments in Drink Champs history Classic interviews, unforgettable stories, and iconic guests who shaped the culture.

In this classic throwback episode of Drink Champs, N.O.R.E. and DJ EFN chop it up with the legendary, Lyor Cohen and Kevin Liles.

Two of hip hop’s most influential power players—Lyor Cohen and Kevin Liles sit down for a legendary conversation that pulls back the curtain on the business behind the culture. As executives who helped shape the rise of Def Jam, Roc-A-Fella, Murder Inc., and countless other movements, Lyor and Kevin bring decades of game, dropping stories that highlight how the industry’s biggest moments were built. From discovering raw talent to navigating the politics of the music business, the duo gives firsthand insight into the deals, risks, and strategies that changed the sound of an era.

In true Drink Champs fashion, the drinks flow and the stories get bigger, with Lyor’s bold personality and Kevin’s smooth insight making for an unforgettable balance. The two discuss the challenges of breaking artists, staying relevant through hip hop’s evolution, and why culture will always be stronger than corporate. For fans of rap history, industry gems, and unfiltered honesty, this episode is a masterclass in how hip hop went from the streets to the boardroom. This episode proves once again why Drink Champs is the ultimate space where legends talk their truth.

Make some noise for Lyor Cohen and Kevin Liles! 💐💐💐🏆🏆🏆

-Originally published on October 20th, 2016

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