Скачать или смотреть PT MULTIBINTANG INDONESIA NABUNG BANYU SPECIAL WATER DAYS

Multi Bintang Indonesia (MBI) is a very well known beer company in Indonesia. In 2013, MBI reached out to us to help them boost their sales, which had been decreasing due to Indonesian government’s policy that disallows any beer brands to sell their products at retail convenience stores.

MBI is very aware that 90% of their products are made of water, so after various meetings and conducting a thorough research, we decided to arrange a CSR activity that could help conserving water. MBI’s factories are located in Tangerang and Mojokerto, so that’s where we went to. We had a Focus Group Discussion (FGD) with Local Water Supply Utility (PDAM) and local government in Tangerang and Mojokerto. The FGD session helped us come up with a CSR program called “Nabung Banyu”.

Through Nabung Banyu, MBI is able to conserve water by planting thousands of trees in certain areas. This program has been successfully implemented since 2013. Thanks to the Nabung Banyu program, now MBI’s can maintain thecompany sustainability (BEI).