Скачать или смотреть The Psychology of Value — Why Humans Chase Price, Not Worth | ep-12

Why do people buy what’s expensive even when it’s not better? Why do markets rise not because of logic, but emotion? In this revealing episode of Sethtra Academy, author and founder Phon Piseth uncovers the timeless truth about money, markets, and human nature — that we don’t chase value, we chase validation.

The story of economics is not just about numbers; it’s about psychology. From luxury brands to bubbles, from gold to crypto, humanity has always mistaken price for worth. Piseth explains the science and emotion behind this phenomenon, showing how perception, scarcity, and fear of missing out (FOMO) shape the flow of wealth far more than actual value ever could.

💡 Inside this episode you’ll learn:
• The difference between objective worth and subjective value.
• Why people pay for status, not substance.
• How brands, influencers, and markets create emotional price illusions.
• The cycle of greed, envy, and regret that drives every financial bubble.
• How to train your mind to recognize true value — in assets, people, and life.

Piseth breaks down how price becomes a mirror of collective emotion. He explains why investors panic when prices fall and celebrate when they rise — even though real value rarely changes overnight. Through stories from ancient trade routes to modern stock markets, he shows how mastery over emotion is mastery over money.

Once you understand the psychology of value, you stop reacting like a consumer and start thinking like a creator. You learn to buy wisdom over hype, patience over panic — and you’ll never see price tags the same way again.
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🎓 About Sethtra Academy
Founded by Phon Piseth, Sethtra Academy transforms the way Cambodia and Southeast Asia understand money. Through timeless lessons that blend economics, psychology, and philosophy, the academy helps learners see beyond numbers and discover the invisible laws that shape wealth and behavior.
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📚 Explore More from Phon Piseth
Deepen your journey with his best-selling book collections:
🔹 The 77 Archetypes Series – Decode human behavior, power, and influence.
🔹 The Rich Life Code Series – Learn practical systems to build wealth with wisdom.
🔹 The Family Upgrade Series – Strengthen relationships, harmony, and shared success at home.

🌐 Visit the official website: https://www.phonpiseth.com
🛒 Explore more books on Amazon: https://www.amazon.com/author/phonpiseth

Every book is crafted to make wisdom practical — transforming how you think, earn, and live in the real world.
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⚠️ Disclaimer:
This content is for educational and informational purposes only. It discusses behavioral economics and market psychology, not personal financial advice. Always make independent decisions based on professional guidance.
Not Financial Advice.
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