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How Do We Get Commercial Solar Leads and Make Calls to Decision Makers?

We'll go over all of the different ways to produce commercial solar leads in this blog post.

If you want to drive 300 kW – 1 mW+ ventures, cold email and Linkedin are the most effective ways to set up meetings with prospects.

SEO, ensuring that our clients' websites are ranked in Maps and organically for searches such as "commercial solar + state."

Facebook advertising – We target a particular sector, but we suggest targeting a specific niche so your ad creative, copy, and offer resonate with a larger audience.
We have seen success with a general campaign targeting business owners for smaller states, but we recommend targeting a specific niche so your ad creative, copy, and offer resonate with a larger audience.

Google/Bing Ads If you have the funds, put it to the test.
However, we spend more money on the other platforms listed above for our own clients and properties.

Do you have a list of potential industry partners?

We love ClickFunnels because it makes it so simple to replicate high-converting landing pages across industries and test which ones convert.

Great content and connections are inextricably linked.

LinkedIn Sales Navigator can help you build targeted lists based on your personas.

This is a relatively new method that many solar companies aren't taking advantage of, but it's incredibly effective for targeting highly focused B2B prospects.

Video Retargeting on YouTube

Running YouTube advertising for our retargeting traffic follows the same idea.

Generally not direct lead generators, but if funds are available, they can be a valuable complement to brand awareness.

Podcasts are audio files that are broadcast over the internet

Podcasts are becoming increasingly common as a way to raise brand awareness and generate leads.
They need at least a few months of new shows to gain traction, as well as a willing host in your company who is well-spoken and educated to produce interesting shows, as well as the management aspect of attracting interviewees and getting people to come to your show.

But hopefully you have a better understanding of how we are able to get more out of and traffic channel to drive and nurture in-bound leads while remaining competitive.

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