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It’s earnings season, and many brands are pointing to enhancements in the customer experience as the reason for their success in Q2 2025 earnings calls. Here are some other brands with the same theme:

Verizon cited that customer engagement with offerings fueled a 6.9% year-over-year increase in Consumer revenue

The CEO of JetBlue cited on-time performance and customer satisfaction as leading indicators for improved financial performance

Wayfair reported its curated selection of highly rated, top-value products has been a success with the CEO saying customer experience is allowing them to gain market share

It’s clear: delivering for customers is good for business.