Скачать или смотреть 10th Digital Dealer Conference & Exposition Speaker Larry Bruce

Local, Mobile, Social This Future Has Arrived

For the last eight years we have heard this is the year of mobile and it hasn't happened until now. Why? Mobile is the support technology for local search; something Google is just now perfecting and social, which has come into its own over the last two years.

Larry Bruce has 20-plus years of retail automotive and technology experience including: partner, MotorTrendsOnline.com; VP, Managed Marketing Solutions Reynolds & Reynolds; founder, president and CEO AIMData; founder, president and CEO ClickBuyDrive.com; president CarmallUSA.com; GM, Sanddollar Autoplex; finance director, Jay Marks Automotive Group.

Outline: What action items will they take back to the dealerships?:

This session will discuss the connections between local, mobile and social and how your dealership can leverage the three together to get its share in this new communications and marketing channel.

• How to set up your dealership's online marketing to be a local search killer
• How to leverage all of Google's local search capabilities
• How your dealership can leverage mobile with local search
• What your dealership should be looking for mobile to do
• How your dealership can integrate social into local and mobile initiatives
• What role does social play with local and mobile
• How your dealership can leverage local social to create a core base of loyal customers and influence others

For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition have had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.