Improving fleet safety starts with one question: How do large fleets actually use telematics to improve driver safety?
In this Connected Conversation, we sat with Mark Bretz, Vice President of Operational Services at Rollins, Inc., and Kevin Lough, General Manager of GoGPS and Founder and CEO of GoAnalytics.
The session is moderated by George Palmer, AVP of Signature Accounts at Geotab. Together, they walk through the real workflows, coaching methods, and analytics that help a 17,000-vehicle fleet improve safety scores and reduce high-risk behaviors.
In this Connected Conversation episode, Decades Driving Change Through Innovative Telematics and Customized Reporting, the discussion explores how enterprise fleets turn complex data into meaningful safety outcomes.
You’ll learn how Rollins:
Turns telematics data into simple, actionable insights managers can use right away
Uses coaching to improve high-risk behaviors across thousands of drivers
Builds a safety culture that supports long term performance
Uses notifications, risk scores, and daily reports to guide frontline managers
Adopts cameras in a way that prepares drivers and managers before rollout
Standardizes safety expectations across multiple brands and regions
Uses engine diagnostics, maintenance alerts, and utilization dashboards to reduce downtime
Partners with GoAnalytics and Geotab to avoid information overload
This episode is designed for Operations leaders, Safety leaders, and Fleet Managers who want to improve safety scores without adding more work to their teams. These insights apply to any large fleet looking to simplify telematics, strengthen coaching workflows, and support drivers with clear, actionable information.
If you want to understand how telematics, analytics, coaching, and driver engagement work together to reduce collisions and improve safety, this full Connected Conversation provides a real world playbook used by one of the largest fleets in North America.
For anyone who wants to revisit the original broadcast, you can view the event page here: Decades Driving Change Through Innovative Telematics and Customized Reporting.
Chapters:
00:00 | How Large Fleets Use Telematics to Improve Driver Safety
01:12 | Who Is Rollins and How They Manage a 17,000-Vehicle Fleet
03:02 | Why Fleets Struggle With Too Much Data and How to Fix It
04:44 | How Rollins Turns Complex Data Into Simple, Actionable Insights
06:29 | What GoAnalytics Does and How It Helps Fleets Avoid Data Overload
08:15 | How Enterprise Fleets Build a Strong Safety and Coaching Culture
10:54 | How Daily Alerts, Risk Scores, and Notifications Improve Driver Behavior
12:58 | What Rollins Learned From Early Camera Deployments
14:40 | How to Adopt Dash Cams Successfully Without Overwhelming Managers
16:55 | How Fleets Use Telematics for Maintenance and Downtime Reduction
18:40 | How Large Fleets Manage Multiple Brands With One Unified Dashboard
20:28 | How Rollins Uses Utilization Data to Redeploy Vehicles and Reduce Costs
22:32 | Creative Ways Fleets Use Geofencing to Improve Operations
24:30 | What the Future of Telematics Looks Like for Rollins and Their Partnerships
26:10 | What the Driver Experience Looks Like With Telematics and Coaching
28:00 | How Enterprise Fleets Should Prepare for Cameras and Video Safety
30:10 | How to Get Started With GoAnalytics for Fleet Safety and Data Simplification
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About Geotab:
Geotab is the world’s leading commercial telematics provider, connecting vehicles to the internet and delivering powerful web-based analytics. Our solutions enable organizations to manage their fleets efficiently while improving operations across six key areas: productivity, fleet optimization, sustainability, safety, expandability, and compliance.
What does the Geotab GO device do?
The Geotab GO device is an advanced GPS fleet tracking, it provides near real-time visibility of vehicle locations and a complete trip history.
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