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In this episode, Scott Pierce from Listings-to-Leads dives deep into creating effective Facebook ads for real estate professionals. He covers essential strategies for running successful ads, including using case studies like Gwen Dorsey’s impressive transformation from 'stuck in my ways' to securing multiple listings and buyers within weeks. Scott also explores customizing ad campaigns, employing advanced options like video and carousel ads, optimizing follow-up processes with AI text, and utilizing custom audiences for targeted reach. Whether you’re new to Facebook ads or looking to refine your approach, this episode provides actionable insights to elevate your real estate marketing game.

00:00 Introduction and Greetings
00:34 Case Study: Gwen Dorsey's Success
02:38 Pending and Just Sold Listings
04:48 Effective Door Knocking Strategies
07:57 Creating Engaging Facebook Ads
24:26 Utilizing AI for Lead Follow-Up
36:55 Resetting Your Ad Campaigns
37:30 Creating Effective Landing Pages
37:45 Targeting Seller Leads
38:27 Running New Construction Ads
39:06 Using Video in Your Ads
41:06 Advanced Ad Customization
41:38 Optimizing Ad Questions
44:27 Editing and Enhancing Photos
45:52 Connecting Facebook Pixel
47:06 Creating Custom Audiences
48:27 IDX Carousel Ads
01:00:28 Final Tips and Q&A