Скачать или смотреть Scaling Omnichannel Personalization | Commerce Chats

Welcome to Commerce Chats! In this event, our special host Krish, Community Manager at EICOM, has invited talented guest speaker Guilherme Afonso, DX Solutions Consultant at Adobe, for an insightful discussion about Personalization, an important discussion that every digital commerce professional should know how to scale and use it in your Customer journey .

0:00 Introduction
2:28 Getting to know Guilherme Afonso
6:58 What is like to work at Adobe?
09:07 Big Data to understand the importance Personalization
10:42 What is Personalization?
14:33 Personalization 1-1
16:09 Personalization at Scale
19:05 Starbucks case of Personalization 1-1
21:03 - Scaling Personalization
23:03 The pillars for Personalization at scale
30:27 Best Practices for Costumer Centricity
33:50 Additional Resources
34:21 Q&A session

Do you know what is and how create an omnichannel personalization strategy for your business?
How can you scale your Omnichannel Personalization?

Guilherme is going to teach you about this!

In this educational initiative by EICOM Institute, we invite professionals from around the world to teach a pocket class for our community that promotes deep and challenging commerce conversations for learners of all levels.

Join us to collaborate, expand your knowledge and make #commerce-chats even more powerful!

#ecommerce #digitalcommerce #marketing #digitalmarketing #personalization #omnichannelmarketing