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Join us for Daves next live session Jan 21 6PM (PST) RSVP here
https://musicalliance.zoom.us/meeting...

Unlock the world of sync licensing with Las Vegas-based producer, musician, and engineer David Rogers, who’s been in the music industry for 26 years and working in sync for the last decade. In this Music Alliance session, David breaks down exactly how sync works, how to get started, how you get paid, and what mistakes to avoid—including the hard lessons he learned early on.

If you’re an artist, producer, label owner, or songwriter looking to land music in TV, film, ads, or games, this is your roadmap.

What you’ll learn in this video:

What sync licensing is (and how it differs from being a recording artist)

Multiple ways to enter the sync space: libraries, agents, supervisors, relationships

Real talk on competition, timelines, and why sync is a long game

How PROs work (BMI vs ASCAP vs SESAC) and how royalties flow

What a cue sheet is and how it leads to your paycheck

Why metadata can make or break your placements

The types of music that get synced (hint: all kinds)

How many tracks you should submit, and why one “song” becomes many files

What music supervisors do and why they’re hard to reach directly

How to structure songs specifically for sync (hooks, sections, sting endings)

Email and submission do’s & don’ts

Split sheets, Schedule A, and being “one-stop” ready

Performance royalties beyond PROs (SoundExchange / SongTrust)

Avoiding scams and bad deals in licensing

Big takeaway:
The money is already moving around in sync—how much of it you get depends on your preparation, persistence, and professionalism.

Chapters / Timestamps (approx):
0:00 – Welcome + David’s background
1:30 – Sync licensing vs artist career
3:20 – The long game + realistic expectations
4:00 – How David got into sync (aggregator horror story)
7:10 – Different paths into sync
7:40 – What kind of music gets synced?
8:45 – How you get paid: PROs explained
11:00 – BMI vs ASCAP vs SESAC
12:30 – Cue sheets + royalty flow
16:10 – How many songs to submit
18:30 – What libraries want (alt mixes, stems, stingers)
19:00 – Music supervisors: power + access
21:10 – Libraries vs agents
23:00 – Submitting already-released music
27:00 – Metadata: what it is + why it matters
33:20 – Preparing music for sync (arrangement strategy)
36:00 – Sting/button endings
39:00 – Submission mistakes to avoid
41:00 – Split sheets + tools (Disco, Audacity, SongSplits)
43:30 – SoundExchange / SongTrust + performance royalties
46:00 – Finding agents online
49:00 – Exclusive vs non-exclusive libraries
50:30 – Why become a publisher?
52:30 – IPI numbers explained
53:30 – Collaboration + community mindset
55:00 – Labels submitting artist music
56:30 – Copyright + sample pitfalls
59:30 – Final thoughts

Resources mentioned:

BMI / ASCAP / SESAC

Disco (music sharing + playlists)

Audacity (adding metadata)

SongSplits / SongSwitch (split sheets)

SoundExchange / SongTrust

AirGigs + other musician gig platforms