Скачать или смотреть Joy Odiete on Launching SIRA at TIFF50, Nollywood’s Global Push & 20 Years in Film

As the Toronto International Film Festival (TIFF) marks its 50th edition, Joy Odiete, CEO of Blue Pictures and founder of SIRA – The African Hub, chats with Nollywire to discuss her new platform for African cinema.

In this exclusive interview, Odiete reflects on:

– Launching SIRA at TIFF50 with six Nollywood and African films positioned before global buyers.
– Why festivals in the past haven’t always translated into real trade for African filmmakers.
– Her vision for distribution, IP rights, and global partnerships.
– Celebrating 20 years in film distribution with the TIFF selection of 'Stitches'.

This milestone year marks both the launch of SIRA and the next phase of Odiete’s journey to connect Nollywood with global audiences.


#JoyOdiete #SIRA #TIFF50


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