Скачать или смотреть 6 SMS Strategies for Coaches

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Here are some of the best SMS practices coaches can apply right away…

1. SMS Automation – Use SMS software to automate tedious tasks for your campaigns, such as scheduling reminders, sending follow-ups, segmenting client lists, and tracking responses.

2. Measuring Success Metrics – Track key SMS metrics such as open rate, click-through rate, conversion rate, unsubscribe rate, and revenue per message to help you evaluate campaign success.

3. Compliance with Regulations – Following compliance guidelines is about staying legally protected, yes. But it also fosters a respectful and positive experience for your clients – they’re more likely to trust and engage with your messages.

4. Implement Personalization and Segmentation – Personalized SMS marketing places your client at the center. Tailor your message to where the client is in their coaching journey, their goals, and the challenges they’re working to overcome.

5. Keep Messages Short and Punchy – Unlike email, SMS isn’t the place for long explanations or full articles. Stick to one clear message per text, whether it’s a reminder, a tip, or a call-to-action.

6. Frequency Control – If your coaching clients feel bombarded or irritated with your messages, they’ll disengage much faster, and that can hurt both your reputation and your sales. We recommend keeping your SMS cadence light, about 1 text per week or 3–4 per month.