Скачать или смотреть Understanding the First Coffee Wave: The Rise of Instant Coffee and Global Commoditization

The First Coffee Wave was marked by the start of instant coffee when anyone could boil water at home and easily make coffee. The most important point of this wave was to make coffee a basic household item found in every kitchen. Coffee became a global commodity, and its consumption grew exponentially. First Wave coffee refers to bulk coffee sold primarily to restaurants, hotels, diners, and other large establishments like supermarkets. First Wave Coffee focuses on low prices and consistent taste, with many restaurants offering free coffee refills.

During this period, people cared only about getting the caffeine kick rather than focusing on coffee quality. The origins of the coffee were not important, nor was the flavor. Most First Wave coffee had no information about the coffee origins or how it was processed. It was likely a blend of different origins and roast levels.

Common signs of First Wave coffee include artificially flavored or naturally flavored beans, the use of terms like premium coffee or gourmet coffee, primarily pre-ground coffee offerings, super dark roast coffee with a bitter taste, and the supermarket coffee aisle.

The key factors driving this wave were the convenience and accessibility of coffee products. Innovations during this period included the rise of instant coffee, vacuum packaging, air-tight cans, and pre-ground portion packs.