Скачать или смотреть E COMMERCE - Business Models (B2B, B2C, C2C, C2B)

This video explores the four main e-commerce business models—B2B, B2C, C2C, and C2B—in this concise and engaging presentation.
Learn their definitions, key examples, success factors, and challenges to better understand how digital commerce works in today’s world.

In Partial Fulfillment of the Requirements for the E-Commerce Subject
Recoletos de Bacolod Graduate School
Master in Information Technology

References:
Chaffey, D. (2019). Digital business and e-commerce management (7th ed.). Pearson Education.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic commerce 2018: A managerial and social networks perspective. Springer.
Laudon, K. C., & Traver, C. G. (2021). E-commerce: Business, technology, society (16th ed.). Pearson.