Скачать или смотреть This Is Why Your Google Ads Aren’t Working

Everybody loves to say “Google Ads don’t work anymore.”

But here’s the uncomfortable truth:
Google Ads usually fail because they’re set up wrong — not because the platform is broken.

Most business owners are told to “just run ads.”
Very few are told how to run them correctly.

And that’s exactly why so many people light money on fire.

First mistake?
👉 Setting up a Smart Campaign.

Smart Campaigns are marketed as “easy,” but what they really do is remove control — and when you lose control, Google decides how your money gets spent. That almost always means wasted spend, irrelevant traffic, and zero insight into what’s actually working.

Second mistake?
👉 Not tracking conversions properly.

If you’re not tracking form submissions, phone calls, and meaningful on-site actions, you’re guessing. Period.
No Google Analytics.
No Google Tag Manager.
No call tracking.

That’s not marketing — that’s gambling.

When we set up Google Ads the right way, we link everything:
• Google Ads
• Google Analytics
• Google Tag Manager
• Call tracking software like CallRail

That way, every click, call, and form submission is measured. You know exactly what’s happening and where your money is going.

Third mistake?
👉 Sending traffic to the homepage.

Your homepage is not a landing page.
It’s a directory.

When someone clicks an ad, they should land on a page that answers one question:
“Am I in the right place?”

That’s why we build campaign-specific landing pages — one service, one location, one clear call to action.

Fourth mistake?
👉 Bad keyword strategy.

Broad match keywords without guardrails invite junk traffic.
Instead, start with phrase match and exact match, then aggressively build a negative keyword list.

Words like:
• free
• cheap
• DIY
• jobs

Those terms don’t bring buyers — they drain budgets.

And finally…

Local businesses need location extensions.

If you’re not showing up in the Google Map results, you’re missing some of the highest-intent traffic available.

Google Ads absolutely work —
when they’re built with intention, structure, and tracking.

If you’ve tried ads before and they failed, there’s a very good chance it wasn’t you.

Follow for more real-world marketing advice that actually helps your business grow.