Скачать или смотреть Choose Both

Everyone’s talking about NA.
But here’s the part most people skip.

I’m absolutely in favor of this shift.

Guests are telling us loud and clear:
They want more choice.
Better moderation options.
A reason to stay for one more, even when they’re done drinking alcohol.

I see it in real accounts.
I hear it from operators.
I feel it myself on nights when I want the vibe, not the buzz.

But context matters.

Here’s the scale of what’s actually happening:

• No/low products still make up only about 2–3% of total beverage alcohol volume today, with projections pushing that to around 4% in the next few years (IWSR).

• Inside that small slice, beer and cider do most of the heavy lifting, roughly 70–90% of no/low volume in many markets.
NA spirits, wine, and RTDs are sharing the remaining 10–30%.

So yes,
Build NA and low ABV options that feel intentional.
Thoughtful.
Adult.
Not an afterthought.

But here’s the reminder from someone who’s lived on both sides of the bar:

👉 Over 90% of volume (and an even bigger share of revenue) still comes from full-strength drinks.

Those deserve just as much care:
• Menu placement
• Pricing strategy
• Staff confidence
• Brand storytelling

This isn’t either/or.
It’s both/and.

Support moderation.
Honor choice.
And don’t lose sight of what’s still paying the rent.

Curious?
How are you balancing NA innovation without neglecting the core of the menu?

Truthfully,

Sam
#beverages #beveragebusiness