Krishna Govindaraju, Head of Retail at Ascendion, explains why legacy modernization is essential for retail success in today’s digital-first environment. As consumer expectations evolve and economic pressures intensify, outdated systems are slowing growth, limiting innovation, and constraining customer experience.
This video explores the business challenges, technology opportunities, and practical results of modernizing retail operations through cloud, AI, and intelligent integration.
The Modern Retail Challenge
Legacy systems are creating technology bottlenecks, poor customer experiences, and slower revenue growth. The impact includes delayed business outcomes, weakened brand image, and missed market opportunities.
Retail has permanently shifted to omnichannel shopping with rising digital-first expectations, mobile commerce, real-time inventory visibility, and personalized engagement. Digital-native brands and leading retailers are setting the technology bar higher, making modernization critical for maintaining competitiveness.
At the same time, economic pressures—rising labor costs, supply chain disruptions, and margin compression—demand more efficient, agile, and cost-effective technology infrastructure.
The Technology Opportunity
Modern technologies are now more accessible than ever. Cloud platforms, AI and machine learning, modern merchandise systems, integration tools, and digital payments offer scalable, cost-effective solutions that enable faster transformation and improved outcomes.
Ascendion’s agentic AI-powered platform, AAVA, and agentic approach accelerates modernization with AI-driven code conversion, accurate business rule preservation, and data-informed optimization. This approach shortens timelines, reduces costs, and improves precision across the modernization lifecycle.
Proven Results
For a leading sports retailer, Ascendion replaced legacy middleware with Azure Logic Apps, a cloud-based integration platform. The results included:
30% better visibility across channels
40% cost savings
70% faster processing speed
The new infrastructure seamlessly handled peak holiday traffic and enabled real-time data integration across systems.
The Time to Modernize is Now
The gap between digital leaders and laggards is widening. Success in retail now depends on:
Seamless omnichannel experiences
Real-time, data-driven insights
Personalized customer engagement
Rapid market responsiveness
Modernization provides the foundation for these capabilities and positions retailers for growth, adaptability, and competitive advantage.
Retailers that delay modernization face rising costs and shrinking market relevance. Acting now ensures resilience, agility, and readiness for the future.
Learn more at: https://ascendion.com/legacy-moderniz...
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by more than 11,000 experts, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what’s next. Learn more at https://ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, DataAI, ExperienceAI, Platform EngineeringAI, Product EngineeringAI, Quality EngineeringAI, and GCCAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
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