Unlocking Marketing Value Through Structural Transformation: A CMO's Guide

Описание к видео Unlocking Marketing Value Through Structural Transformation: A CMO's Guide

Lynn Teo, CMO of Northwestern Mutual, shares her insights on how to unlock the value of marketing through structural transformation. Discover the ten design principles for building a high-impact marketing organization that drives revenue and growth.

Timestamps:

●0:00 - Introduction
●0:30 - The Importance of Value Creation as the North Star
●1:30 - Northwestern Mutual's B2B2C Business Model and Marketing Strategy
●2:30 - Designing a Bespoke Organization Structure for Marketing
●3:30 - Harnessing the Strengths of Existing Marketing Functions
●4:30 - Building a Stronger Go-to-Market Through Cross-Functional Collaboration
●5:30 - Implementing Digital and Measurement Initiatives
●6:30 - Key Takeaways and Results

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