Скачать или смотреть Using Facebook Groups to build a community - The Female Fusion Network story

About the speaker  - Kellie Whitehead (  / kelliewhitehead  )



WIth 20 years of full mix Marketing, PR, and digital experience across the UK, Europe & the GCC, Kellie specializes in fan and audience engagement communications and content, digital and traditional. Creator of #Cinemama consumer events brand and founder of Female Fusion, the largest and most active community for women in business in the UAE.,





She is an expert in attendee/ticketing strategy, creative copy, and content, influencer engagement strategy and execution, media relations, traditional and digital public relations, and campaign creation, and maximizing digital tools to enable the business to consumer relations that affect the bottom line. Working with globally recognized brands such as Kodak, Unilever, Governmental departments, and SME lifestyle businesses, and e-commerce.



Her previous clients include Kodak Middle East, and current include Unilever GCC.





She has been a speaker, Host, MC, and ambassador to events brands and causes with a female and family focus.





She also was the Host/Chair of - Philips Avent Breastfeeding & Child Nutrition event (500 attendees) in 2010, 2011, 2012 & 2013.





In this episode




• Some key numbers of Female Fusion - 11,443 members as on 31 August 2020 Active moderated Facebook group 50 posts per day More than 10,218 active members in August 2020 1,789 posts, 29,372 comments; and 34,092 reactions· Instagram with 2,624 followers· Weekly email newsletter distributed to more than 1,200 members. How does it feel to be where she is today with the group? Is this something she imagined when she started off?


• Female fusion started way back in 2015 when Facebook themselves weren't focusing on Facebook Groups as it is today - What triggered starting this group and what has been the biggest learnings in building the community of female business entrepreneurs.


• Making a group on Facebook is one thing. But to build a strong community that lives 5 years and becomes a brand is another. Her advice to any person thinking of building communities through social media? How do you build a group that are such ardent fans and advocates of the group?


• As the group becomes larger, it leads to fragmentation. For eg you have people with less than 1 year to more than 8 years in the group. How does handle fragmentation?


• Plans for 2021 for Female Fusion considering they have now scaled to make it a model that generates revenue?