Скачать или смотреть The Real Cost of Building a Beverage Brand with Yanni Hufnagel of Lemon Perfect

In this candid, energizing conversation, Lemon Perfect founder and former college basketball coach Yanni Hufnagel sits down with Dino Sarti and Danny Stepper to talk about the wild ride of launching and scaling one of the most buzzed-about beverage brands in the U.S.

From humble beginnings and poor decisions to game-changing pivots and major wins, Yanni shares how grit, gut instinct, and hustle built a beverage empire.

01:10 – From the hardwood to hydration: Yanni's jump from coaching to beverages
06:52 – The lemon water spark + why keto kicked off the idea
15:20 – The high-stakes decision to go shelf-stable
26:03 – Raising $1.25M before selling a single bottle
36:00 – Product crisis: oxidation, sweetener controversy & the brutal rebuild
42:05 – The full brand reboot with Niagara & new packaging
45:10 – Why Lemon Perfect doubled down on DSD instead of going direct

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