Скачать или смотреть How to Identify Data Sources | Customer Data Platform Basics | Salesforce Illustrated

Do you know what data you might need for CDP success? Start with what you know - your existing CRM, ESP, marketing database, POS stats - and then craft your shopping list for the perfect marketing ingredients you don’t yet have! To personalize and tailor your audience batches, you’ll want all kinds of specific data about your customers - behavioral, past purchases, engagement with your brand. Salesforce’s Customer Data Platform will help you organize these so you can plan your next steps to success!

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.