Скачать или смотреть Harvard Data Analytics and Strategic Decision Making Simulation [2025!]

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Harvard Data Analytics and Strategic Decision Making Simulation
In the Data Analytics simulation, the learners play the role of a product marketing manager for a brand of laundry detergent at a large consumer products firm. The participants explore several years of existing data and formulate a marketing strategy. Next, they execute that strategy by making decisions about product pricing, target markets, inventory levels, and allocations of marketing and media spending over several simulated years. The learners who make extensive use of the data and analytics to make their decisions will be more successful in sales, profit, and market share growth.