Скачать или смотреть Nicky Diamonds: Rise of Diamond Supply Co, SF Street Skating, Streetwear Design Tips

History of the Bay Podcast Ep. 118: Nick Tershay aka Nicky Diamonds is the founder of Diamond Supply Co., one of the most recognized brands in streetwear and skateboarding. Growing up in San Francisco in different group homes, he found a family in the emerging skate scene at Embarcadero. After turning pro and skating for different brands, Nick decided to start his own brand after designing hardware for skateboards. Inspired by a Sade song, he created Diamond and started making shirts with his logo. The shirts became incredibly popular, leading Nick to Los Angeles where he has been at the forefront of streetwear, fashion, and skating ever since.

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0:00 Nick’s roots in SF
4:13 Growing up in the city
8:28 Early skating
12:39 Embarcadero
18:17 Starting Diamond Supply Co
30:04 Skate fashion
42:48 Beginnings of streetwear
47:50 Developing a brand
56:49 Collaborations
1:03:41 Relaunching the brand

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