Скачать или смотреть Ethnography || EP 13 || User Research Series tamil

🌍 Welcome to our YouTube Channel! 📚

Intrigued by cultures and behaviors? 🕵️‍♂️ Dive into the world of Ethnography with us! #Ethnography #ResearchMethods

🔍 What is Ethnography?
Ethnography is a captivating research method that allows us to study people and cultures up close. 🧑‍🤝‍🧑🌎 #CultureStudy #UserBehavior

🔬 Key Characteristics:
1. Participant Observation 🕵️‍♀️: Immerse yourself in natural environments, observing and engaging in daily activities to grasp cultural nuances. #ParticipantObservation #CulturalInsights

2. Long-Term & Contextual 📆🏞️: Ethnography takes time. We're in it for the long haul, exploring user experiences where they naturally occur. #LongTermResearch #UserContext

3. Open-Ended & Flexible 🔄: No rigid scripts! Our journey evolves as we adapt to participant interests, leading to unexpected discoveries. #Flexibility #UnexpectedInsights

4. Qualitative Data 📝🎤📹: Our treasure trove includes field notes, interviews, audio, and video recordings—unveiling patterns and themes. #QualitativeInsights #DataRichness

5. Reflexivity 🤔🔍: We're not just observers, we're part of the process. Let's explore biases and their impact on research outcomes. #ResearcherRole #SelfReflection

🤝 Ethnography & Design:
Unlock the power of Ethnography to understand user context, motivations, and needs. Designers, this one's for you! 🛠️💡 #DesignResearch #UserNeeds

🎥 Stay tuned for Day 14, where we journey into the world of Focus Groups. More insights await! 🗓️👥 #FocusGroups #ResearchSeries

👉 Don't forget to like, subscribe, and hit that notification bell for more captivating research insights! 🛎️🔔

#ResearchInsights #UserExperiences #CulturalResearch #DesignInspiration


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