Explained in Tamil| Sign, Signifier and Signified Structuralism| Ferdinand De Saussure|

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Sign: Word
Signified: Visual Image (Concept)
Signifier: Sound associated (Sound Image)
Linguistic sign is a two sided psychological entity consist of concept and sound image
Principle 1: There is no natural reason why a particular signifier should be attached to a particular signified.
Principle 2: Auditory signifiers have their command only through the dimension of time.

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