Скачать или смотреть The True Definition of Growth Marketing | Fable's Head of Marketing Reveals

What is growth marketing REALLY? According to Fable's Head of Marketing Cory Maran, it's not what most people think. In this clip, he explains why running digital ads alone isn't growth marketing and reveals what actually drives sustainable user acquisition.

In this brief but insightful segment, Cory Maran defines growth marketing as:
A holistic view across the entire user lifecycle
Leveraging experimentation and product collaboration
Focusing on acquisition, engagement, and lifecycle initiatives
Creating a flywheel that connects revenue back to acquisition

Cory Maran leads marketing at Fable, the reading app that's grown to 2 million users and 70,000 book clubs by applying these growth marketing principles.

Watch the full episode to discover how Fable cut acquisition costs in half and built a thriving community of readers.

#GrowthMarketing #UserAcquisition #MarketingStrategy #ConsumerApps #MarketingFlywheel