The Case for Edsel

Описание к видео The Case for Edsel

Ernest Judge talks about what it took and now much it cost to build a new division for Ford and introduce the Edsel. It would be interesting to see what happened to the careers of the brain trust at Ford that spent 10 years making the case for and getting the Edsel to market only to have it become synonamous with failure. It was a $250-million disaster.

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