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Things to consider before moving your advertising campaign to TV.

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This video emphasizes majorly on the things that an organization should consider before moving their ad campaign to the TV. The four basic things that an organization must keep in mind before moving their ads to the TV are given below:
1. Decide the goal for your ads.
Meaning - if you are a start-up you can go with the ads that will impact the sales of your company, however, if you are a company like Coca-Cola you can just create an ad to be in the hearts of people.
2. Targeting the right audience.
This includes demographics like gender, age, education level, economic level, marital status, ethnic background, and occupation. All these things should be kept in mind because the product your company is manufacturing might not be useful to all the above-mentioned demographics.
3. Fix your budget.
Profit is the most important thing that matters for any organization after a satisfied customer. Try using your budget optimally.
4. Tracking the results.
While looking at your profits is one way to measure the results of advertisements, it is not the most effective metric on its own. We can add some additional tools and metrics to measure the results more precisely, some of which are Gross Rating Point(GRP), Television Rating Point (TRP), and Creative Management Platforms(CMP).
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Credits:
Team: Akhilesh Sharma, Mahima Sauhta, and Piyush Raj Bharti.
Voiceover: Mahima Sauhta.
Script: Piyush Raj Bharti and Akhilesh Sharma.
Video: Piyush Raj Bharti.