Скачать или смотреть The Franchise Growth Playbook for Service Business Owners to Scale Smart in 2025 with Adam Terranova

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Welcome to the Service Business Mastery Podcast! 🎙️
🎧 Check out our website here: https://servicebusinessmastery.com/wh...

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about the world of franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand.

He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand support, marketing power, and a proven system for success. Learn how franchisees can collaborate, leverage shared resources, and avoid costly mistakes to accelerate growth and thrive in a competitive market.

Expect to Learn:
1. How franchising offers a proven business model with brand power and marketing support.
2. Why franchisees benefit from collaborating and sharing ideas for growth.
3. How joining a franchise helps you avoid costly mistakes and start ahead.
4. Why working together toward common goals strengthens your business.
5. How Authority Brands supports franchisees with tools for long-term success.

Timestamps⏰
[00:00] - Recap
[01:19] - Episode Intro & Meeting Adam Terranova
[02:36] - Adam’s Journey: From Philly Pretzel to Authority Brands
[04:16] - Benefits of Joining a Franchise
[05:44] - Collaboration Between Franchise Operators and Support
[09:39] - The Challenge of Franchisees Operating Too Close Together
[11:56] - How Franchisees Can Collaborate Through Best Practices
[15:49] - Transitioning from a Successful Business to a Franchise Model
[23:26] - AI and Automation: How It’s Changing Home Service Marketing
[28:13] - The Importance of Speed in Emergency Services Marketing
[34:19] - The Role of Local Pages and Geo-Targeting in Digital Marketing
[39:02] - Local Marketing Strategies and Building Brand Loyalty

Adam discusses how franchising offers a proven system, brand power, and marketing support for growth. Franchisees benefit from collaboration, flexibility, and shared resources to avoid mistakes and succeed faster.

Follow the Host and Guest:
Tersh Blissett:   / tershblissett  
Josh Crouch:   / josh-crouch  
Adam Terranova:   / adamterranova  

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• LinkedIn -   / service-business-mastery  
• TikTok -   / servicebusinessmastery  
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• Instagram -   / servicebusinessmasterypodcast  

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