Скачать или смотреть Have A Heyday

Can a single brand… hell, a single new product make the world better?

That’s precisely what Great Divide Brewing Co. set out to do in the summer of 2018. Having already made the world of beer better, their next mission was to make the world of you better.

Unsure how to spread the word of this revolutionary elixir of hope, the geniuses of social lubricant at Great Divide enlisted the team from Moxi (pre-rebrand and still called Studio C3 at the time.

Beer for dudes with beards had never been a problem in Colorado or beyond. With HeyDay, the brewing company hoped to reach a whole new audience. They needed a way to launch the new beverage that would share its refined, hazy sweetness and break through to a broader audience. The result was the Have A HeyDay campaign, consisting of this launch film and a complementary social media shorts series.

On top of supporting a great beer, Have A HeyDay led to a successful product rollout through increased awareness and social presence. In addition, the creative was instrumental in pitching several original web series.

Credits:
For Moxi: ‪@kalebkohart‬, writer/director; David Kaufman, director of photography/editor; Jonel Beach, producer; Melanie Cabrera, assistant editor/production assistant; and Cody Troyer, location audio.
For ‪@greatdividebrewingco9446‬: Maureen Cherrett, Marketing Director.
Talent: ‪@saltner21‬
Featuring: Jordan Shippse, Katie Bowman, Bob McEwen, Adam Seppala, Brandon Jacobs, Omar Johnson, Cameran Omlio, Jay Gillespie, Aaron Middleton, Shannon Berner, Emma Ramey, Andrea Bracken, Maya Oren, Clint McDowell, Matthew Sandy, Brandon Harrelson, Bryan Slekes, Kellie Fox, Heath O’Campo, Brandon Callas, Christie Buckele, John Engelhardt, James Draper, Zac Maas, Nick Troll, Jacob Meyer, Amanda Stamper, Abby Simmons, Shannon Seery, and Andrea Bracken.


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📼 Recommended Playlists:

   • Brand Films  

   • Originals  

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✅ About Moxi: We make subjectively good videos.

👉 Moxi: https://moxi.studio/

📩 Email: [email protected]

🔔 Subscribe to the channel to watch more authentically clever content:    / @moximade  

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#brandfilm #advertising #marketing #commercialcomedy #clientwork #greatdividebrewingco