Скачать или смотреть This Is Marketing (Book-Summary)

In this video we're taking a look at "This Is Marketing", a book from Seth Godin in which he gives a very different approach to marketing. From how you should tell a story when you market to things about the smallest viable market, everything is in this book! I hope you enjoy the video! :D

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►Timestamps:
00:00 Intro
00:13 What is Marketing?
00:47 The Lock and the Key
01:02 Marketing in 5 Steps
01:39 The quarter-inch drill bit Story
03:04 The Smallest Viable Market
03:52 Coloring the Ocean Purple
04:37 The Marketing of Dog Food
05:18 1000 True Fans
06:03 What Change Can I Seek To Make?
06:38 Cheaper Ads, but less effective!
06:45 SEO & Search Engines
07:10 Spotify’s RapCaviar Playlist
08:00 Conclusion & Outro

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#ThisIsMarketing #SethGodin #BookSummary