Скачать или смотреть What the data says about woke movies.

Everyone is arguing about woke movies. So I decided to measure the argument! I analysed 10,000+ films and millions of audience reviews to test whether “Go Woke, Go Broke" is actually true.

01:18 - What IS woke?
04:09 - Finding the wokest link
06:53 - Woke Noise
10:37 - Go Broke
13:25 - How woke films lose money
17:54 - How woke films make money
20:33 - Woke Away Messages

If you want to explore the research behind this episode in more detail:

“Is ‘Go Woke, Go Broke’ true for movies?”
https://stephenfollows.com/p/is-go-wo...
My analysis of 10,000+ films and millions of audience reviews to test whether “woke” themes actually hurt box office performance. I break down where the slogan holds up, where it doesn’t, and how genre, budget and execution shape the outcome.

“Measuring if movies are too woke”
https://stephenfollows.com/p/measurin...
A full methodological breakdown of how I quantified “woke-adjacent” themes in film reviews, built thematic-similarity models, and tracked changes in cultural discourse around movies over time.